1/23/2008

Jogja Djarum Sexy Girls

The bare breasts of Djarum


The bare breasts of Djarum
YOGYAKARTA, 09 September 2007 - It has to be said that it is somewhat strange to see when you are browsing the internet and you end up looking at a number of pictures where some women with bare breasts advertise an Indonesian cigarette-brand. In this case it was Djarum that was doing its best in Hungary to have their brand settled in the local market. Whether the clove-cigarette-producer will be able to build a brand as strong as it is in Indonesia, I can't tell, but would having women with their breasts bared have any positive impact in this entire story?

However baring breasts is not such a big deal for a portion of Indonesians - especially youngsters, check a random internet cafe and walk through the 'my pictures' and 'my download' folders - there is still a big taboo on everything that is just slightly bare or sexy in one way or another. It is normal that people are dressed in any form when they hit the road, shoulders and knees generally covered as well. Of course not all live according to those unwritten rules; that would be pretty boring as well. Wearing tight-fitting clothing is seen as modern here as well and generally that doesn't cover up too much. Not many people seem to have a problem with that, even not with the holy month of fasting rapidly approaching.

sexy picture
In Indonesia Djarum best hires women who have a somewhat representative solid image; they have to be taller than average; have a bigger breast size than average and if possible also have a fairer skin than average to finish it off They are used for all kinds of events to sell cigarettes. Let's make clear that it is not just Djarum that makes this kind of selections; a clear image of an 'Indonesian woman' is created in the media.

Here in Indonesia no bare breasts, at least not in public. Behind closed doors here too a hidden world opens up, but will stay hidden to most people. It is to be assumed that at certain levels and areas there is simply no boundary or whatsoever. Earlier the release of the book 'Jakarta Undercover - about the biggest sex-industry in Southeast Asia, Jakarta - caused pretty much of a stir here. The front all seems nice, pretty and obedient, but at the back side you will find the real Jakarta - but just as well any other place in Indonesia - which is much more free than people here are willing to see and show as the biggest Muslem country in the world.

It is not that strange that Djarum is experimenting with means of advertisement that are not allowed in Indonesia. However, is that really so? What exactly is the difference between a body painted lady with bare breasts and just some small piece of underwear over her ass and a better-dressed lady in tight pants and bright-orange tank top which fits her breasts the best? If you ask me, the Indonesian way of acting; that 'meek' but oh so superficial way, much more attractive than that simple 'European' way of advertising. Why does it all have to be that direct? Certain things can much better be brought in a more subtle way. Eventually the target is as clear as what; attracting men which will start smoking a pack of those clove-cigarettes a day.

sexy picture
In Hungaria they have different rules for etiquette than in Indonesia. That means that Djarum can do what they want with it as well. This makes it possible that an Indonesian company will look for ladies who are willing to bare their breasts and allow their nipples to be painted as a living advertisement. The first time that this happens in Indonesia - at least publicly - still has to come.

Obviously it is women that are used for this kind of actions. A majority of smokers still is male, so means of advertisement from the other gender are used to make it more attractive. In Europe they use as little cloth as possible. Straight to the target with two breasts in your face just to get you started with smoking. As a male I wouldn't even do any effort to look for more than just that direct style of advertising. Of course some people will say 'You are out of your mind', but like I said before it is much more attractive to have a decently dressed woman in front of you which is trying to sell you the same lethal stuff? They are able to repackage a pack of cigarettes as 'tasteful' and 'not really unhealthy' as well, so why can't they just do the same with the women?

It would be even better if Djarum was smart enough to put some of those properly dressed Indonesian women in a plane to Hungaria. That is much more of a good advertisement for Djarum and Indonesia than just those local women? Unfortunately not a single person working at Djarum seems to see that. Or maybe they changed plans when they had arrived in Europe and saw the new possibilities there? Still I think Indonesia has more than enough to offer for whatever Indonesian company that wants to advertise itself abroad. A little bit of nationalism - have an open mind about that - is not bad at all.

Related photobook
· The bare breasts of Djarum


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